• Conducting effective coursework, projects, workshops, seminars, industry visits, and real-time corporate demonstration by industry leaders and experts builds the foundation for the practice of holistic marketing. • Guiding to become a team player in addition to head to head competition in the corporate arena. • Supporting in every sphere of education to explore their potentialities to present our country and University beyond the boundary through their extra-curricular activities.
The department aims to provide students an integrated education which includes theoretical knowledge, real-life experience, and research. The purpose of this mission is to prepare students for the right path which will lead them to a dynamic career.
Business Administration in Marketing will pursue the vision statement of BUP "the need-based education and research" by putting together students' education, faculty research, and academia-industry collaboration.