Research & Publication

Dr. Mohammad Zahedul Alam

Alam Zahedul Md. (2009), "Credit card marketing at RajshahiMetropolitan City: Present status, Problem and Prospects" Journalof Institute of Bangladesh Studies, volume: 32.

 

 

Alam Zahedul Md. (2009), “Credit card marketing in Bangladesh:Present status, problems and prospects”. Management Trends, A journalof Department of Business Administration, Saurashtra University, India,pp:43-57

 

 

Alam Zahedul Md.(2010), SWOT analysis ofPharmaceutical Industry: A Study of some selected Firms in Bangladesh” Journal of Institute of Bangladesh Studies,volume: 33, University of Rajshahi.pp: 165-180.

 

 

Alam Zahedul Md & Nufur Jannatul Mawa (2011)” Job holders’ attitudestowards credit card in Bangladesh-A study on some selected credit cardproviders in Bangladesh”, COSMOS, A compilation of Research Papers onContemporary Issues in Commerce Management and Economics, M.C.E. Society’sAbeda Inamdar Senior. College of Arts, Science and Commerce, Pune, India,  pp:50-62.

 

 

AlamZahedul Md & Eva Meherunnessa (2012)” Private Universities inBangladesh: An Analysis of their Growth and Development”, COSMOS, Acompilation of Research Papers on Contemporary Issues in Commerce Managementand Economics, M.C.E. Society’s Abeda Inamdar Senior. College of Arts, Scienceand Commerce, Pune, India,  pp:48-62.

  AlamMd. Zahedul & Habib Md. Anamul (2011) “Business Analysis ofPharmaceutical Firms in Bangladesh: Problems and Prospects” Journal ofBusiness and Technology (Dhaka), Norhtern University Bangladesh, Volume-VI,Issue-1, pp:61-77

  

Alam Zahedul Md, Rana Sohel (2013), Customers’attitudes towards retail chain store services in Bangladesh – A comparativestudy between retail chain store and small retail store, ” Journal ofBusiness Studies, Faculty of Business Studines, Universitiy of Rajsha hi,Volume No: 5 pp:139-168.

 

Alam Zahedul Md. Zaman Farhana (2013) BusinessAnalysis of Real Estate Sector in Bangladesh: Problems and Prospects-A study onDhaka city, Journal of Business Studies, Faculty of Business Studies,University of Rajshahi, Volume no: 6, pp:175-199

 

 Alam Zahedul Md. (2013) Building bridge between Universities andCommunities in Bangladesh – A case study on some selected slums and a selecteduniversity. Presentation given on International Conference onEconomics, Education and Humanities (ICEEH’14) held at Bali, Indonesia onDecember 10-12, 2014.

 

 

Alam Zahedul Md, Islam Ekramul (2013), Advertising: An Islamic Perspective.International Jouranal of Ethics in Social Sciences, Center for Research onIslamic Management & Business, Volume no: 1 Issue no:1, pp: 105-115.

 

 

AlamMd. Zahedul (2016) “Practice of Lean Manufacturing with its effects in Supply ChainPerformances in Bangladesh Readymad Garments” BUP Journal, Vol. 4Issue. 1 pp: 29-41.

 

 

Alam Md. Zahedul (2017) Role of Services Marketing in Socio-economic Development and PovertyReduction in Dhaka City of Bangladesh. European Academic Research,Romania, Vol. V(1). pp. 47-57.

 

 

AlamMd. Zahedul (2017) Dependency of Organizational Performance on Supply Chain ManagementProcesses: A study on Base Technology . European Academic Research, Romania, Vol. V(1). pp. 47-57.

 

 

Alam Md. Zahedul (2017). Services Sector and Sustainable Economic Development of Bangladesh,Economic Review, Jahangirnagor University, Vol. Issue. pp.45-55

 

 

Alam Md. Zahedul (2017), Supply Chain Management Practices in Services Industry: An EmpiricalInvestigation on Some Selected Services Sector of Bangladesh”,International Journal of Supply Chain Management, (Indexed in Scopus(Elsevier), Academic Publisher, London, UK.

 

 

Alam Md. Zahedul et. al., (2017). Exploring the Role of ICT Usage andCollaborative Climate on Explicit Knowledge Sharing Behavior of ChineseUniversity Students”, MIST Journal of Science and Technology,Bangladesh, Volume (5), Issue (1) ISSN 2224-2007.

 Alam Md. Zahedul et al., (2017). A study on the Capital Structure onProfitability of Core Business Operaitons in the Banking Sectors ofBangladesh”, BUP Journal, Volume 5 (1), pp: 93-107.

 Alam Md. Zahedul (2017). Services Marketing and Poverty Alleviation: An empirical Study on DhakaCity in Bangladesh”, Journal of Business and Management, InternationalOrganization of Scientific Research (IOSR), India, Volume (19) Issue (7) pp:44-54.

 Alam Md. Zahedul, S.M Sohel Rana (2017). Will Services be the New Engine of EconomicGrowth in Bangladesh?” InternationalJournal of Business and Technoproneourship, School of Business Innovation andTechnoproneourship, Universiti Malaysia Perlis, ISSN Print:2231-7090, Electronic: 2232-1543, Volume No. 07 (3), pp:34-55.

 

Chowdhury Yeaseen, Alam Md. Zahedul ( 2018), Impact of Working Capital Management onProfitability: A case Study on Pharmaceuticals Companies of Bangladesh:, InternationalJournal of Economics, Business and Management, JOEBM 2018 Vol.6(1): 27-35 ISSN:2301-3567, DOI: 10.18178/joebm.2018.6.1.546.

 Alam Md. Zahedul (2018), Factors affecting the adoption of Internet Banking: A study on DhakaCity in Bangladesh, International Journal of Business and Innovation,Volume 04, Issue 02, ISSN: 2309 0693, pp: 2-14.

 

Gani Md. Osman, Alam Zahedul, Alam Mahbub, Faruq Omar (2018). Challenges and Prospects of Neuromarketing: Bangladesh Perspective.Marketing and Management of Innovations. (WoS, ESCI), Vol (2). pp:327-338.DOI: 10.21272/mmi.2018.2-25.

 

Alam et al., (2019), UsingThe UTAUT Model to Determine Factors Affecting Acceptance and Use of MobileHealth (mHealth) Services in Bangladesh,Journal of Studies in Social Sciences ISSN2201-4624 Volume 17, Number 2, 137-172.

 

Alam Md Zahedul (2018), mHealth in Bangladesh: Current Status and Future Development. The InternationalJournal of Technology Management Review, Vol. 7(1), 112-124.

 

Alam Md Zahedul (2018), Services Industry in Bangladesh Economy: Opportunities and Challenges. The Jahangirnagor Economic Review. Vol 28, pp. 1-14.

 

Alam Md. Zahedul (2018). Employee BehavioralIntention towards Acceptance of Knowledgement Management Systems in Bangladesh,BUP Journal, Vol 6(2), pp: 52-70.

 

GaniMd. Osman, Alam Zahedul, Alam Mahbub, Faruq Omar (2018). . Marketing and Management of  Innovations (WoS, ESCI), Issue (1), 2019. pp: 34-45.DOI: http://doi.org/10.21272/mmi.2019.1-03

 

Alam Md Zahedul et al., (2020), Factors affecting adoption of mHealth services in a developing country: A patient-centric study, "International Journal of Information Management, Elsevier Publication. SSCI Index. A category in ABDC Australia, Vol50 (1), pp. 128-143. 

 

Alam Md Zahedul et al., (2019), Understanding the insight of factors affecting mHealth adoption: A systematic review, International Journalof Research in Business and Social Science, ABI Inform Index, Vol.8 No. 6, pp:181-200.

Alam Md Zahedul (2019), Assessing Acceptability of mHealth Based Behavioral Interventions on Diabetic Patients: Evidence from Bangladesh, Business Management Dynamics, ABI Inform Index, Vol.9 No. 3, pp: 13-22.

 

Alam Md Zahedul (2019), Understanding the continuance usage intention of mHealth services in developing countries: An empirical investigation, International Journal of Pharmaceutical and Healthcare Marketing, ESCI Index, Emerald Publication.

 


 Alam et al., (2019),"Adoption intention and usage behavior of mHealth services in Bangladesh and China: A Cross-country analysis", International Journal of Pharmaceutical and Healthcare Marketing.


Alam et al., (2020), Understanding the Determinants of mHealth Apps Adoption in Bangladesh: A SEM-Neural Network Approach, Technology in Society, Vol. 61, SSCI Index, Elsevier Publication.

 

 Alam Zahedul Md. (2020), Digital Transformation in Healthcare Servcies Sector of Bangladesh: CurrentStatus, Challenges and Future Direction, RISUS - Journal on Innovationand Sustainability, 11 (1), pp. 30 - 38.

  

Alam, Babu, Noor, Rahman and Alam (2020), “Millennials' preference of hedonic valueover utilitarian value: Evidence from a developing country”Strategic Change Journal, 29:649–663, Wiley Publication and Sons.

 

 Alam Mohammad Zahedul, Mirza Mohammad Didarul Alam , Md. Aslam Uddin& Nor Azila Mohd Noor (2020), Do mobile health (mHealth) services ensure the quality of health life?An integrated approach from a developing country context” Journal ofMarketing Communication, DOI: 10.1080/13527266.2020.1848900.

Dr. Easnin Ara

         Ara, E., Tucker, H., Willem, A. (2022). Handicrafts-enacted: Emplacing non-human agency in ethnic tourism. Journal of Hospitality and Tourism Management, 50, 345-354. (ABDC rank: A; Scopus Indexed; Impact factor: 7.629).

       Ara, E., Rahman, M. S-.U-., Azad, S. (2021). Social Capital and Tourism Development: Insights from a Peripheral Destination. European Journal of Business and Management, 13 (22),81-86.

      Ara, E. (2021). Domestic tourists’ travel motivation during the COVID-19 pandemic: Insights from Bangladesh. Jahangirnagar University Journal of Marketing, 9, 49-61.

         Ara, E., Tucker, H., Willem, A. (2020). Handicrafts-enacted: Non-human agency and tourism realities. In D. Williamson, T. Harkison, T.Brothers, & P. Jose (Eds), Proceedings of the 30th Council for Australasian Tourism and Hospitality Education (CAUTHE)Annual Conference (pp.402-404). Auckland, New Zealand: Auckland University of Technology.

       Hoque, M. A. & Ara, E., (2020). Jahangirnagar University Journal of Marketing (JUJM) – A review of publication trajectories. Jahangirnagar University Journal of Marketing, 8, 33-41.

          Hoque, M. A., Ara, E.,& Rahman, M. S-. U-. (2018). Forest-based tourism in Bangladesh: Challenges unveiled for the Sundarbans. European Journal of Business and Management, 10(36), 97-107.

      Ara, E., Akhter, A., Hoque, M. A. (2015). Analyzing the Changes of Preference Factors of Billboard by the Gender, Age & Occupation of Customer: A Study on Dhaka City. AIUB Journal of Business and Economics. 12 (1), 81-100.

        Ara, E. (2015). Handicrafts and Human Resource Development for Alleviating Poverty in Rural Bangladesh: A Study on Thanapara Swallows. GE International Journal of Management Research, 3(6). 32-41.

      Hoque, M. A., Ara, E.,& Sultana, N. (2014). Measuring the Nexus between Handicrafts Industry and Tourism Development Vis a Vis the Employment Creation for Rural Women in Bangladesh. Jahangirnagar University Journal of Marketing, 2, 59-71.

Farzana Riva

01

Title of article

Effect of Customers’ Attitude, Involvement on Purchase Intention: Moderating Effect of Cause Related Marketing Campaigns

Author(s)

Farzana Riva, Mohammad Rajib Uddin & Mohammad Rabiul Basher Rubel

Title of Journal

International Journal of Marketing Studies

ISSN

ISSN 1918-719X E-ISSN 1918-7203

Volume/Issue and page number

Vol. 11, No. 2; 2019

URL to article

Effect of Customers’ Attitude, Involvement on Purchase Intention:

Moderating Effect of Cause Related Marketing Campaigns

https://pdfs.semanticscholar.org/1e41/c37c1c8f1c9f0da89b45b404106dc05b33ad.pdf


Farzana Riva

02

Title of article

Employee Quality Performance, Customer Orientation and Loyalty: Antecedent and Outcome of Customer Satisfaction

Author(s)

Farzana Riva, Nawshin Tabassum Tunna & Mohammad Rabiul Basher Rubel

Title of Journal

Asian Social Science

ISSN

ISSN 1911-2017 E-ISSN 1911-2025

Volume/Issue 

Vol. 15, No. 4; 2019

URL 

https://pdfs.semanticscholar.org/3ac1/a489a697565ecb201669648e430963d758de.pdf


Farzana Riva

Title of article

INFLUENCE OF POLITICAL MARKETING ON VOTING INTENTION: AN EMPIRICAL INVESTIGATION

Author(s)

Muhammad Intisar Alam, Farzana Riva

Title of publication

D.U. Journal of Marketing

ISSN

ISSN 1996-3319

Volume/Issue and page number

Vol. 18 & 19

Date of publication or accepted for publication

June, 2015 and June, 2016

URL

https://bit.ly/2ppqemt

 


Farzana Riva

Title of article

Factors of Political Marketing: Does Branding Increase the Vote Casting?

Author(s)

Shadrul Hassan Himel, Farzana Riva

Title of publication

Dhaka University Journal of Business Studies

ISSN

ISSN 1682-2498

Volume/Issue and page number

Vol. XXXVII No 2

Date of publication or accepted for publication

August ,2016

Dr. Mohammad Osman Gani

Research Publications

1)    Rahman, M.S., Gani, M. O., Fatema, B., & Takahashi, Y. (2023). B2B firms’ supply chain resilience orientation in achieving sustainable supply chain performance. Sustainable Manufacturing and Service Economics2, 100011. https://doi.org/10.1016/j.smse.2023.100011

2)    Gani, M.O., Rahman, M.S., Bag, S. and Mia, M.P. (2023), "Examining behavioural intention of using smart health care technology among females: dynamics of social influence and perceived usefulness", Benchmarking: An International Journal, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/BIJ-09-2022-0585 (ESCI, ABDC-B, Scopus)

3)    Gani, M.O., Roy, H., Faroque, A.R., Rahman, M.S. and Munawara, M. (2023), "Smart tourism technologies for the psychological well-being of tourists: a Bangladesh perspective", Journal of Hospitality and Tourism Insights, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JHTI-06-2022-0239 (ESCI, ABDC-C)

4)  Gani, M.O., Takahashi, Y. (2023), “Investigating the TOE context in achieving food supply chain network performance: the role of supplier collaboration capability”, Vol. ahead-of-print No. ahead-of-print, DOI: 10.1504/JIBED.2022.10053847 (forthcoming). (ABDC-B, Scopus)

5)    Rahman, M. S., Bag, S., Hossain, M. A., Fattah, F. A. M. A., Gani, M. O., & Rana, N. P. (2023). The new wave of AI-powered luxury brands online shopping experience: The role of digital multisensory cues and customers’ engagement. Journal of Retailing and Consumer Services, 72, 103273. https://doi.org/10.1016/j.jretconser.2023.103273 (ABDC-A, SSCI, Scopus)

6)  Gani, M.O., Takahashi, Y., Bag, S. and Rahman, M.S. (2022), "Firms’ dynamic capabilities and supply chain risk management: a B2B perspective", Benchmarking: An International Journal, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/BIJ-07-2022-0457 (ESCI, ABDC-B, Scopus)

7)    Gani, M.O., Yoshi, T. and Rahman, M.S. (2022), "Optimizing firm's supply chain resilience in data-driven business environment", Journal of Global Operations and Strategic Sourcing, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JGOSS-02-2022-0013(ESCI, ABDC-C, Scopus)

8)   Faroque A. R., Ahmed, F, U., Rahman M., Gani, M. O. Mortazavi S. (2022), Exploring the individual and joint effects of founders' and managers' experiential knowledge on international opportunity identification, Asian Business & Managementhttps://doi.org/10.1057/s41291-022-00204-3 (SSCI, ABS-2, ABDC-B, Scopus)

9)   Gani, M.O. (2022), "Survival strategies of SMEs amidst the COVID-19 pandemic: application of SEM and fsQCA", Journal of Business & Industrial Marketing, Vol. 37 No. 10, pp. 1990-2009. https://doi.org/10.1108/JBIM-12-2020-0564 (SSCI, ABDC-A, Scopus, ABS-2)

10)  Vikas G., Manohar S, Saurabh K.D., Abhinav M., Gani M.O. (2022).  Are consumers influenced by the use of green practices in five-star hotels: an assessment of guest’s revisit intentions, inclusive ratings and hotel performance, International Journal of Tourism Cities, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/IJTC-05-2022-0131 (ESCI, ABDC-C, Scopus)

11) Gani, M.O. Roy, H., Rahman, M.S., Faroque, A.R., Prova, H.T. (2022). Effect of Social Media influence on Consumer’s Purchase Intention of Organic Beauty Products: The role of Customer’s Engagement and Generativity, International Journal of Spa and Wellness (RSPA) https://doi.org/10.1080/24721735.2022.2096292 (ESCI, ABDC-C, Scopus)

12) Srivastava, G., Bag, S., Rahman, M.S., Pretorius, J.H.C. and Gani, M.O. (2022), "Examining the dark side of using gamification elements in online community engagement: an application of PLS-SEM and ANN modeling", Benchmarking: An International Journal, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/BIJ-03-2022-0160  (ESCI, ABDC-B, Scopus)

13)   Gani, M.O., Rahman, M.S., Faroque, A.R., Sabit, A.A. and Fattah, F.A. (2022), "Understanding the determinants of ePharmacy services: the moderating effect of technology discomfort", The Bottom Line, Vol. 35 No. 2/3, pp. 90-114. https://doi.org/10.1108/BL-03-2022-0045  (ESCI, ABDC-B, Scopus)

14)   Hossain, A. and Gani, M.O. (2022), "Impact of migration on household consumption expenditures in Bangladesh using the coarsened exact matching (CEM) approach", Asian Journal of Economics and Banking, Vol. 6 No. 2, pp. 198-220. https://doi.org/10.1108/AJEB-10-2021-0117

15) Gani, M. O. (2022). Mitigating the negative effect of COVID-19 from the lens of organizational support in Bangladesh hotels. Journal of Human Resources in Hospitality & Tourism21(1), 105-129.. https://doi.org/10.1080/15332845.2022.2015235 (ESCI, ABDC-B, Scopus)

 16)  Gani, M. O., Alam, M. I., Alam, M.Z., Ahmed, M.R., Chowdhury, S. A. (2022). Determinants of M-Payment Adoption Behaviour in Bangladesh, International Journal of Business Information Systems 40(3), 415-439 https://doi.org/10.1504/IJBIS.2022.124924 (ABDC-C, Scopus, ABS-1)

17)   Gani, M.O. Faroque, A. R., Muzareba, M.A., Amin, S., Rahman, M. M., (2021). An integrated model to decipher online food delivery app adoption behavior in the COVID-19 pandemic. Journal of Foodservice Business Research, Vol.26, No.2, pp.123-163,  https://doi.org/10.1080/15378020.2021.2006040 (ESCI, ABDC-B, Scopus)

 18) Gani, M.O. Yoshi Takahashi; Faroque, A. R; Sina Murtazabi; Zahedul Alam (2022). Virtual Trade Show: Past Assessment, Present Status, and Future Avenues. Journal for International Business and Entrepreneurship Development (JIBED). https://doi.org/10.1504/JIBED.2021.120855 (ESCI, ABDC-B, Scopus)

19)   Sadman, G. Mitu, F (2022), Influencer Marketing in the COVID-19 Hit Market: The Moderating Effect of Price Sensitivity, . Vol. 1, Issue-2, page-22-37

  20)  Gani, M.O.; Yoshi Takahashi, Faroque, A. R. (2021). “Entrepreneurial Propensity to Business Start-up: Evidence from Asia”. International Journal of Business and Society (IJBS) https://doi.org/10.33736/ijbs.4598.2022 (ESCI, ABDC-B, Scopus)

21)   Wahidul Habib, Gani, M.O. Jarin Tasnim (2021). Relationship Between Exchange Rate and Inflation Rate in Bangladesh: An Empirical Invetigation, Jahangirnagar University Journal of Business Research (JUJBR): Vol. 22, 2021.  ISSN 1681-9748

22)   Riva, F. and Gani, M.O. (2020). Effect of Customer and Competitor Pressure on Environmental Performance of Upscale Hotels in Bangladesh, Jahangirnagar University Journal of Business Research (JUJBR), Vol. 21, June 2020.  ISSN 1681-9748., 195-213

23)    Gani, M. O., Alam, M. I., Islam, M. A., Chowdhury, S. A. & Faruq, M. O. (2019).  Factors Affecting Consumers’ Purchase Intention for Counterfeit Luxury Goods in Bangladesh. Innovative Marketing, 15(4), 27-41, http://dx.doi.org/10.21511/im.15(4).2019.03 (ESCI, ABDC-C, Scopus)

24) Alam, M. I., Faruq, M. O., Alam, M. Z., & Gani, M. O. (2019). Branding Initiatives in Higher Educational Institutions: Current Issues and Research Agenda. Marketing and Management of Innovations (MMI), 1, 34-45. ( ESCI) http://essuir.sumdu.edu.ua/handle/123456789/72698 (ESCI)

25) Alam, M. I. & Gani, M. O. (2019). Determinants of Omnichannel Customer Experience: A Growing Digital Economy Perspective. Journal of Business Studies, Vol. XL, No. 3, December 2019, University of Dhaka. Faculty of Business Studies (FBS).

26)  Alam, M. I. & Gani, M. O. (2018). Factors Influencing the Usage of Luxury Brands in Bangladesh. The Comilla University Journal of Business Studies, 5(1), 55-72.

27)  Md. Farijul Islam & Mohammad Osman Gani (2018). ”, BUP Journal, Vol- 6 (Issue.01), 43-61.28) Marketing and Management of Innovations (MMI), Vol-02 of 2018, Sumy State University. (ESCI) https://doi.org/10.21272/mmi.2018.2-25

28) ., Alam, M. Z., Alom, M. Z., & Faruq, M. O. (2018). Challenges and prospects of neuromarketing: Bangladesh perspective, Marketing and Management of Innovations (MMI), Vol-02 of 2018, Sumy State University. (ESCI) 2, 327-338. https://doi.org/10.21272/mmi.2018.2-25

29) Gani, M. O. and Habib, A., Khan, H. (2017). The Role of Perceived Marketplace Influence on Sustainable Consumption: Empirical Evidence from Bangladesh”, International Business Management, Vol.11, Issue: 11., Medwell Journals.  10.36478/ibm.2017.1764.1773

30) Kamal, M. and Gani, M.O. (2016). A critical review on the importance of eco-structure building or green building in Bangladesh, International Journal of Business Administration, Vol.7, No.03, https://doi.org/10.5430/ijba.v7n3p166 (ERA)

31) Bhuiyan, F., Rahman M.M. & Gani, M. O. (2015). “Impact of Human Resource Information Systems on Firms’ Financial Performance”, Vol. 10, No. 10; International Journal of Business and Management,ERA)  

32) Bhuiyan, F. and Gani, M.O. (2015). “Usage of Human Resource Information System and Its Application in  Business: A Study on Banking Industry in Bangladesh”. iBusiness, 7, 111-122. USA. (ESCI)

33) Gani, M.O., Reza,S., Reza,S. and Rabi,I.R.M. (2015). “Neuromarketing: Methodologies of Marketing Science”, International Journal of Business and Management Study, Volume 2 : Issue 2 [ISSN : 2372-3955]. Publication Date: 19 October 2015.

34) Mohammad Osman Gani (2014). Distribution system of pharmaceuticals products: a study on Square Pharmaceuticals Limited”, D.U. Journal of Marketing, Vol. 17, June 2014 (Published in June 2016), University of Dhaka. Faculty of Business Studies (FBS).

 

Md. Soleman Mollik

1. Kamal Hossain & Md. Soleman Mollik. “Exploring the impact of Social Media Platforms on Instigating Tourist’s Emotions and Behavioral Intentions to Co-Create and Visit Tourist Spots- Bangladesh Perspective”, Journal of Business Studies, Pabna University of Science and Technology, ISSN 2410-8170, 2022, 3(1) 
2. Kamal Hossain & Soleman Mollik, “Customers’ Perception towards Telecommunication Industries in Bangladesh- A study on Grameenphone”, Journal of Integrated Marketing Communications and Digital Marketing, Volume-3, Issue-1 (January-June 2022) 
3. Md. Soleman Mollik & Muslima Akter, “Exploring the role of Service Quality Dimensions to measure the quality of service provided by Union Parishad in Bangladesh- A study on Satbaria Union Parishad”, Journal of National Institute of Local Government, Vol-46, No.-1 (July-December 2022) 

Ashik Abdullah

  1. Consumer Evaluation of Brand Extension in Beverage Industry of Bangladesh, Vol6, June 2018, The Jahangirnagar Journal of Marketing (ISSN: 2308-6238)
  2. Determining the DependencyPattern of Daily Change (increase or decrease) of Dhaka Stock Exchange Index(DSEX) in Bangladesh by Markov Chain and Logistic Regression Model, Pages 5225-5229, Issue 4, Volume 8, International Journal of Recent Technology andEngineering (IJRTE)